Privacy Policy

Last updated: September 7, 2026

This Privacy Policy describes how PrimalCore (“PrimalCore”, “the Company”, “we”, “us”, or “our”) collects, uses, and shares information when you use the PrimalCore mobile app and the website at primalcore.app (together, the “Service”). It also explains your privacy rights.

By using the Service, you agree to this Privacy Policy. Use of the Service is also governed by our Terms of Use.

Definitions

Capitalized words have the meanings below, whether used in the singular or plural.

• Account means the account you create to access the Service.
• Affiliate means an entity that controls, is controlled by, or is under common control with a party, where “control” means ownership of 50% or more of the voting securities or equivalent authority.
• Device means any device that can access the Service, such as a phone, tablet, or computer.
• Personal Data means information that relates to an identified or identifiable person.
• Service Provider means a person or company that processes data on our behalf to help us operate the Service.
• Usage Data means data collected automatically from the Service or your Device, such as diagnostic and device information.
• You means the individual using the Service, or the organization on whose behalf that individual is using it.

Information we collect

Depending on how you use the Service, we may collect:

• Account data: name, email address, username, profile photo, date of birth, age (derived from date of birth), age band for rankings, and authentication identifiers if you sign in with email, Google, or Apple.
• Body metrics: height and weight you enter in the app; BMI calculated from height and weight using the WHO adult formula; and estimated workout calories derived from your reps and body weight. These are used to show your BMI category, estimate calories, and (where you opt in) body-metric rankings. They are not used to diagnose, treat, or monitor any medical condition, and we do not sell them. You can edit height and weight in Profile, or delete them by deleting your Account.
• Fitness and challenge data: challenge enrollments, attempt history, scores, ranks, rivals, community room activity, and related progress.
• Camera, microphone, and media: with your permission, the camera is used on-device to count reps with Pose AI. We may also collect photos from your library for a profile picture, and camera and microphone input for challenge proof videos. Pose AI counting runs on your Device. Profile photos and proof videos may be uploaded to our servers or a Service Provider to operate the Service. You can turn these permissions off in your Device settings; some features will not work without them.
• Device and Usage Data: collected automatically, which may include IP address, device type and identifiers, operating system, app version, browser type, crash logs, pages or screens visited, time spent, and other diagnostic data from Firebase Analytics, Crashlytics, and related tools.
• Purchases: subscription status is managed by Apple or Google. We receive entitlement information, not your full payment card details.

How we use information

We use Personal Data to:

• Provide, maintain, and improve the Service, including monitoring usage and reliability
• Create and manage your Account
• Calculate and display BMI and estimated calories from the height, weight, and workout data you provide
• Run challenges, leaderboards (including age-band and body-metric rankings), rivals, and community features
• Verify reps with Camera AI and save attempt history
• Perform our contract with you, including paid membership and restoring purchases
• Contact you by email or in-app / push notifications about the Service, security, or your requests (optional reminders can be turned off)
• Respond to support requests
• Prevent abuse, enforce our Terms, and comply with law
• Evaluate or carry out a business transfer (such as a merger or sale of assets)

We do not sell your Personal Data, and we do not share it with third parties for their own advertising.

Sharing

We may share Personal Data:

• With Service Providers that help us operate the Service, including authentication, database, storage, crash reporting, analytics, email, and notifications (for example, Google/Firebase, Apple, and Google Play).
• With other users when you use public or social features: profile details, ranks, and challenge activity can be visible to other users and may be shared outside the app if someone copies or screenshots them.
• With Affiliates, who must follow this Privacy Policy.
• With your consent, for another purpose you agree to.
• For business transfers, as described below.

Disclosure of your personal information

Business transactions

If PrimalCore is involved in a merger, acquisition, financing, or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different privacy policy.

Law enforcement

We may disclose Personal Data if required by law or in response to valid requests by public authorities (for example, a court or government agency).

Other legal requirements

We may disclose Personal Data if we believe in good faith it is needed to comply with a legal obligation, protect our rights or property, investigate possible misuse of the Service, protect the safety of users or the public, or protect against legal liability.

Retention

We keep account and challenge data while your Account is active, and only as long as needed for the purposes in this policy. If you delete your Account, we delete or de-identify Personal Data we control, except where we must retain records for legal, security, dispute, or billing reasons. Content you posted in community features may remain and show as a deleted user. Apple and Google keep their own payment records.

Usage Data is generally kept for a shorter time, unless we need it longer for security, to improve the Service, or because the law requires it.

International transfers

Your information is processed where we and our Service Providers operate, which may be outside your state, province, or country. Those places may have different data-protection laws. By using the Service, you understand that your information may be transferred to the United States and other countries. We take reasonable steps to treat that data in line with this policy and to use Service Providers with appropriate safeguards.

Security

We use commercially reasonable measures to protect Personal Data. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

Your choices

• Update profile information in the app
• Revoke camera, photos, or microphone permissions in your Device settings (iPhone Settings or Android app permissions)
• Control optional reminders and notification settings on your Device or in the app
• Cancel a subscription in Apple ID or Google Play settings
• Delete certain information from your Account, or delete your Account in the app, or follow these steps
• Email support@primalcore.app to request access, correction, or deletion of Personal Data we hold

We may need to keep some information when we have a legal obligation or other lawful basis to do so.

Cookies and similar technologies

The website may use cookies or similar technologies that are needed for the site to function. We do not use advertising cookies.

The app uses Firebase Analytics, Crashlytics, and related tools to understand usage, diagnose crashes, and keep the Service reliable. These are not browser cookies, but they collect Usage Data as described above. You can limit some tracking through your Device settings. If you block cookies on the website, some pages may not work as expected.

Children

The Service is not directed to anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13.

If you are a parent or guardian and believe your child has provided us with Personal Data, please contact us at support@primalcore.app. If we learn that we have collected Personal Data from a child under 13 without verified parental consent, we will take steps to delete that information from our systems.

Where we rely on consent as a legal basis for processing information and your country requires a parent or guardian to give consent, we may require that consent before we collect and use the information.

Links to other websites

The Service may contain links to sites or services we do not operate, including Apple, Google, and other third parties. Their privacy policies apply to those services. We are not responsible for their content or practices.

Changes

We may update this policy. If a change is material, we will make reasonable efforts to notify you before it takes effect, including by posting the new policy on this page and updating the “Last updated” date, and by email or a notice in the app when appropriate. Changes take effect when they are posted on this page. Continued use of the Service after an update means you accept the revised policy. If you do not agree, stop using the Service.

Contact

Questions about privacy: support@primalcore.app